The reason why many people fail to have a great return-on-investment with Facebook and Google advertisements is they treat paid advertising much like traditional advertising – trying to get their ad in front of as many people as possible and not a narrow target market. Read the rest of this entry »
Website analytics is one of the more powerful tools in deciding what changes you need to make to your website in order to achieve your goals . Whether it’s getting someone to fill out a contact form, visit certain pages, sign up for a newsletter, subscribe to your blog or make a purchase, analytics can give you the data to make informed decisions to achieve these goals more often.
Still, many people get stuck on their site averages such as length of visit, bounce rate or traffic within a certain time period. However, this information rarely tells the whole story on how well your site is performing. Read the rest of this entry »
Do you know how much it costs to start an AdWords campaign?
5 dollars.
With just $5 USD you can begin advertising directly to people actively looking for you. Your advertisements will begin running and search engines users will be exposed to a message created specifically for their search term. Of course, when a user clicks on your ad you must pay Google or other search engines with paid search advertising for that user to enter your site based on a bid price. Fortunately, the bid price (and thus the amount you pay for that visitor) can only go as high as you allow it. Read the rest of this entry »