The reason why many people fail to have a great return-on-investment with Facebook and Google advertisements is they treat paid advertising much like traditional advertising – trying to get their ad in front of as many people as possible and not a narrow target market. Read the rest of this entry »
Website analytics is one of the more powerful tools in deciding what changes you need to make to your website in order to achieve your goals . Whether it’s getting someone to fill out a contact form, visit certain pages, sign up for a newsletter, subscribe to your blog or make a purchase, analytics can give you the data to make informed decisions to achieve these goals more often.
Still, many people get stuck on their site averages such as length of visit, bounce rate or traffic within a certain time period. However, this information rarely tells the whole story on how well your site is performing. Read the rest of this entry »
Do you know how much it costs to start an AdWords campaign?
5 dollars.
With just $5 USD you can begin advertising directly to people actively looking for you. Your advertisements will begin running and search engines users will be exposed to a message created specifically for their search term. Of course, when a user clicks on your ad you must pay Google or other search engines with paid search advertising for that user to enter your site based on a bid price. Fortunately, the bid price (and thus the amount you pay for that visitor) can only go as high as you allow it. Read the rest of this entry »
We’re proud to announce the launch of our first client site, The Isis Group.
The Isis Group provides scientific document editing for the international community as well as consulting services for start-up biotechnology companies in the U.S. Because the business offers two unique services we created a website with two different sides, but with the same look and feel to maintain branding.You’ll notice the the homepage of the website is actually just a front door to the two other sites. Read the rest of this entry »
Have you had trouble in the past setting up AdWords accounts for your clients? Well, I have.
Although I love Google and all of their products, setting up new paid search campaigns and linking them to my account has been difficult, if not impossible. I noticed many of my peers had the same problems which they looked to Google’s forums for answers – with no resolution. Read the rest of this entry »
All of us would love to advertise more often, but sometimes it’s not in the marketing budget. Even though we all understand the importance of having proper search engine optimization for your website, you may not have the money or resources to have this done. Read the rest of this entry »
At the rate many of us tweet, or at least peruse the site seeking information and the general buzz, a decent percentage of tweets will be our own thoughts, unintended and undirected towards another user. Only ones followers have the opportunity to view it. This may be your best opportunity to take advantage of Twitter’s hashtag feature. Read the rest of this entry »
This is a guest post by Kristin Dziadul, Marketing Analyst for Backupify. She blogs on her own site as a new generation marketer, discussing new inbound marketing techniques and Generation Y studies and observations. She can be found on Twitter @KristinEDziadul.
Today, graduating college and trying to find a job immediately in your area of study is like being thrown out in the ocean as a small fish and being expected to survive alone. College graduates today are realizing fast that they are a little fish entering a big sea. There is a much larger ecosystem of jobs, opportunities, and areas to learn than their college career initially taught them. Read the rest of this entry »
At this point in social media, you probably understand the value of building a community around your business. Having a large group of people who support and promote your brand is indispensable when it comes to gaining new leads. For many of us, the first thing we do when looking into hiring a company or buying their products is to ask people we know and trust. Read the rest of this entry »
Working in social media doesn’t have to stop Friday at 5 p.m.
If you’re looking to create effective business relationships using social media then it is best to actually meet in person. Understandably, you won’t be able to physically meet every person you connect with on Twitter or LinkedIn (we’re not talking about people you meet via Facebook or MySpace) but those within range, you should make an attempt at some point. Read the rest of this entry »